Brett's Guatemalan Trip Log |
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White Coffee? What the heck is White Coffee?The specialty coffee business is ALWAYS changing. It’s a dynamic market driven by innovation and invention and, of course, necessity. The evolution of the espresso drink is always surprising me, even after 21 years in the coffee business! White Coffee is the latest product to stand up out of the primordial product selection and start finding it’s way into the consumers cup. At first I was skeptical and even a little put off. To me, coffee roasting is an art that I’ve perfected through trial and error and too many late nights to count. It’s all about the bean development, the color, the aroma and the taste. You don’t roast coffee HALFWAY. Well, at least that’s what I thought. White coffee is a coffee that is basically roasted halfway-if that. The idea behind this is that many of our customers are driven by the caffiene kick that a great espresso can deliver and white coffee has probably twice as much caffiene as fully roasted coffee. The process of simply roasting coffee results in the loss of a lot of caffiene. So, contrary to belief, a darker coffee has LESS caffiene that a coffee that is a lighter roast. To some, white coffee is an acquired taste. It’s earthy, somewhat grassy and green tea like in it’s profile and packs a BIG punch. It’s best when blended with fully roasted shots and flavors and also a great addition to smoothies or granitas. As a purist and total coffee snob, I should be aghast at the very existence of this brew. But as a guy who loves caffiene, I have to say that it’s the perfect remedy to a slow morning. Yep, I tried to resist but in the end we figured if we can’t beat em’, we better join em’. You can buy Hypershot White Coffee on our web site at javajavacoffee.com Let me know what you think. Brett Habenicht |
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